Advertise your car: Tpps for the perfect sales ad and a free ad

 

You want to sell your car privately and are wondering how to set up an optimal sales advertisement? There are many ways to advertise your car, some of them even free of charge. Here's how to write a great listing, and what the acronym TED has to do with it!

Sell a car through Carwow

 

Advertise your car for free on Carwow, without any description

With Carwow, you only enter the most important data of your vehicle, upload pictures and that's it. A description is not necessary, because you sell to dealers and talk to our advisors about the condition and details of the car.

This means no stress for you, because you can save yourself the trouble of setting up a car ad.

How do I write a good car ad?

A successful sales ad does not have this one feature that ensures that the ad is immediately perceived as an eye-catcher. In fact, many factors play a role. The following things are important:

• Vehicle Pictures
• Description
• Listing title

If you want to sell your car privately, there are additional things you should consider. These include, for example, mileage and a valid technical inspection - private buyers pay close attention to this.

In the following steps, you will learn how to advertise your car correctly and what is important for a really good sales ad.

 

Attract attention: The perfect title for your car ad

The title is the first thing potential buyers read, so the following things should definitely be included:

• Make and model
• Short identifier of the engine
• Equipment line
• Special detail

Instead of such a title "Audi A3 1.4 TFSI VW EA211 122 PS Ambi.", which you can immediately see that the number of characters was no longer enough in the end, we would make the following suggestion: Audi A3 1.4 TFSI Ambiente timing belt new. This makes the ad look much friendlier and you don't get the impression that the title was created by machine.

In the case of car advertisements, the name of the ad acts as a figurehead in combination with the cover photo, which can be decisive for whether interested parties click on the advertisement or not. The fundamental problem with the ad title: The number of characters is limited. So there is no room for excessive explanations.

So it's better to keep your hands off phrases like "This gem is waiting for you" or "If you don't strike here, you'll miss out on the deal of a lifetime". In any case, in the context of an advertisement, it is always advisable to be honest and mention existing defects or defects in the car. Also, if you want to sell a car without a TÜV, this must be stated.

 

A feast for the eyes: Images for your listing

The importance of images is very important in an online advertisement – because the first impression of the vehicle counts. Two essential factors come into play here: the condition of the vehicle as well as the advertising artist's photography skills. But don't worry: Creating suitable images for your ad is quickly learned, and your car should quickly become photogenic with a few simple steps and careful care.

Buying a used car

The minimum amount of effort for the photo shoot consists of a fresh car wash and a clean-up tour through the interior, during which all superfluous old receipts from the gas station and any other garbage should be removed. After all, your car should be handed over to new owners in a well-maintained condition. If you want to make a good impression, you can have rims repaired if they have scratches or notches.

Potential buyers will work through their used car checklist and this includes viewing the car to check the photos for authenticity.

 

Specify all dates, additional equipment and defects

If you want to advertise your used car online, you will always find instructions. Specifying the relevant technical data is usually the first point. Here, horsepower, engine designation, year of manufacture and previous owner are the most important.

In the case of additional equipment, everything that was not standard in the car must be specified – the more, the higher the probability that the car will be particularly attractive. If there are scratches or accidental damage, you must definitely name them. Describe the damage in as much detail as possible so that there are no misunderstandings.

Here's an example: Your car has automatic climate control, but you forget to put the corresponding cross. All searchers who now select the filter "Automatic climate control" via the search mask of a used car page will not be suggested to your car. So make sure that he is found on the net based on his characteristic features.

Customers particularly like it when the main inspection (HU) is not due too soon. This is a constant cost factor that is added every two years. So if you have the TÜV or DEKRA inspect your vehicle again shortly before the sale, you certainly won't go wrong - because any remaining problems with the car will then be located and rectified.

 

Writing a good vehicle description

The principle for writing is always: TED! More precisely: transparency, honesty, attention to detail. Write an ad copy that doesn't flood prospects with information, but at the same time has such a level of accuracy that everything important is mentioned.

• Make, model, year of manufacture
• Motorization, transmission, mileage
• Body shape, equipment variant, colour
• Reason for sale
• Number of previous owners, maintenance, inspection repairs, damage
• Checkbook maintained or not
• General condition (interior, brakes, tires, etc.)
• Existing warranty
• Due date for general inspection and maintenance
• Car registered or deregistered
• Modifications made
• Additional offers (winter wheels, second key, etc.)
• Contact offer

Car descriptions for interior

The interior of the car is important to feel comfortable. Here's an example of how you can describe it:

The steering wheel is [leather], just like the gear knob. The seats are also ordered in the [leather upholstery Merano] in the color [brown] and are still in perfect condition. Due to the [Sport] trim level, [red stitching] can be found on the headrests, both on the front and rear seats. The door panels are in [black plastic].

Car descriptions for Exterior

Here is an example of how you could describe your car well from the outside:

I am selling my [Audi A3 1.4 TFSI] with [manual transmission] from [2013]. The car has [122 hp], has the [Ambiente] trim level and is painted [white]. Since [I'm planning to buy a new car], I have to part with my [A3]. I am the [second] owner. The current mileage is [92,000 kilometers]. There is [no damage].

Where can I get text templates or samples to write a good sales ad for my car?

The various car sales portals on the Internet provide help in writing a sales advertisement. In some cases, downloads are also available, for example at mobile.de.

Common abbreviations in car ads: What they mean

Because space is limited in a car ad, abbreviations are often used. But if you don't know what they mean, then it gets difficult. Here we have listed a number of abbreviations with what they mean to you:

• 1. Hd: first-hand
• 4WD: All-wheel drive
• ABE: General operating permit
• DPF: Diesel Particulate Filter
• EZ: First registration
• LDA: Leather upholstery